FAQ
We believe that working with Digital Marketing Agency should be straightforward and easy!
We’ve done our best to answer the common questions that we are asked to give you more insight into
how we work. If you have any other questions about our service, don’t hesitate to get in touch.
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FREQUENTLY ASKED QUESTIONS
What is Pay per click advertising?
Pay-Per-Click advertising, otherwise known as PPC is a form of advertising where the advertiser pays for each click to their website or App.
Why Should I advertise on Google?
Google Ads is the most well known PPC Advertising network where advertisers bid on keywords for clicks to their website. Advertisers only pay when their advertisement is clicked on. Google is great for driving traffic to your website and helping you get more enquiries, leads and increase sales.
Why Should I advertise on Facebook?
Facebook is the largest social platform in the world. On Facebook you can also Pay-Per-Click but instead of bidding on keywords you bid on audiences and you only pay when someone clicks on your ad. Facebook is great for building awareness and establishing your brand presence to a target audience.
How does Pay-Per-Click advertising work?
We would set a bid for clicks to your website, the bid amount would depend on type of industry your business operates in. For example, the Cost-Per-Click for a financial services provider would be different to a retail client, it can range from £0.50- £5 depending on the industry.
What budget should I have if I am
new to advertising?
It is totally up to you and very much depends on your budget and the size of your business. We would look to get the best results for your business. We have experience handling all types of budget sizes.
What are the costs of advertising online?
There will be an advertising budget which is payable to Google and Facebook directly which is your ad spend. You can pay this directly to the publisher via debit or credit card or you can deposit this ad spend into Pie Media’s account and we can manage this for you.
The second cost is your advertising management cost which is described in
our Services page.
How do I pay for Pie Media’s advertising management service?
You select the package that is suitable to your business and we will send you an invoice which is payable upon receipt and which needs to be cleared before work can commence.
How long does it take to get started?
From the moment we agree to work on your business, the turnaround for getting a campaign live is within 5 days.
Will I have the chance to approve the ad copy before it goes live?
We aim to have 100% satisfaction so we will consult before setting the campaign live,
if you so wish.
How long is your contract for?
We work on a month by month pay as you go service. There is no contract.
What if I want to hire your services on an ongoing basis?
Absolutely, we would be thrilled to have you as a regular customer, we can set up a
monthly direct debit to do this.
What is the notice period I need to give you to terminate your service?
We’re not interested in locking clients into contracts. We want you to stay with us because we’re generating your business results. We’re proud of our client retention rate.
To terminate, we ask for 1 month notice out of courtesy, but as you have paid for your monthly service upfront you are free to go whenever you need to. Please note any
remaining ad spend on your account will remain with the Publisher for future use.
Are there any cases studies you can share?
We prefer to protect our client’s confidentially, we find this approach safeguards their marketing strategy and the results of their campaigns.
Why should I chose a niche marketing agency like Pie Media over a full service agency?
Instead of diluting our digital marketing service with extra offerings like web design and development, we’ve focused on growing and enhancing our specialism in PPC advertising.
As a result, we’re truly experts in our field and strive to keep up to date with the industry. We specialize in digital marketing service for start ups and small businesses that many bigger, full-service agencies can’t offer.
For the services we don’t offer, we can recommend a number of trusted, specialised partner agencies. If you’d prefer to just have contact with one agency then we can manage this relationship on your behalf.
What is Pie Media’s new client 3 step onboarding process?
Step 1: We arrange a call to understand your advertising needs.
You selected a service package that is suitable to your business needs and we agree on the amount of advertising budget per month.
Step 2: We deliver a proposal, examples of past work, and monthly costs based on
previous discussions.
Step 3: You decide if you want to go ahead. We send an electronic invoice, upon confirmation of payment, we will begin work on your account.